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Who We Are

Officers, Board & Staff

The Officers and Board Members have a strong commitment to serving the many constituents of the organization. But first and foremost, they focus their energies on making sure the entire organization is focused on its mission and its outreach programs.


Co-Founder and President/CEO
Leticia Gallegos, Co-Founder President/CEO

Leticia Gallegos is Co-Founder, President and CEO of the Hispanic Real Estate Brokers Association (HREBA).  She brings a wealth of knowledge and expertise to her position.  Leticia is co-owner of Showcase DFW Realty LLC established in 2004.  Prior to her career in Real Estate Sales and Management, Leticia held Corporate Sales and Marketing positions the previous twenty (20) years.  Since the beginning, Leticia's vision for HREBA has been to spread information and education throughout the community giving residents the knowledge and power to make good informed decisions.  Decisions on credit, savings, mortgages and home ownership.  A life-long volunteer, avid Dallas Cowboys Football fan, and gardener, she lives in Arlington, TX with her husband Salvador (Sal).  They have 5 children and 6 grandchildren.


John Gonzales, Chairman of the Board

John Gonzales is a Mortgage Loan Officer with Town Square Mortgage here locally in DFW.  He began his career in mortgage banking with Chase Bank in the summer of 2009.  Since then, John has continued to serve our community by helping people achieve their dream of home ownership as a loan officer.  John is married to Natalie Gonzales, has a beautiful 3 year old son, Chandler and they recently became parents to a baby girl.  John is from a small town west of DFW area and shares those small town morals and values where a hand shake and your word goes a long way.  He loves to golf, watch any sporting event, and spending time with family.  He is currently the Chairman of HREBA's Annual Charity Golf Tournament.


Natalia Ayme, Chairwoman-Elect

Natalia has a Bachelor’s degree in Special Education from Nova Southeastern University. Prior to starting her career as an insurance agency owner, she was in the dental field. During that time she devoted 16 years volunteering her services in Haiti. After that, she became an insurance adjuster which naturally led her to insurance sales. In her spare time, she enjoys spending time with friends, family and her dog. She has two boys.  Natalia saw amazing growth potential with Goosehead, so she proudly sold her former agency and opened a Goosehead Franchise in 2014 in Miami, Florida. After several visits to Texas and falling in love with this great state, she decided to move in 2015 opening her branch in Grapevine and making Texas her home. She considers moving to Texas one of her best life decisions.


Fabian Medrano, Treasurer

Fabian Medrano has over 20 years of public accounting and tax experience. Fabian has worked for the Internal Revenue Service as an auditor for six years. Then, rest of his public accounting and tax experience has been in public accounting. Currently, Fabian works for Shelton Mead Shelton PLLC, a public accounting firm in Arlington, TX.   Fabian Medrano focuses on income and payroll tax preparation and IRS matters for small businesses.  Fabian earned his BBA in Accounting from The University of Texas at Arlington and obtained his Enrolled Agents certificate from the Internal Revenue Service.



Geneva Avila, Secretary

Geneva Avila is First Vice President and Loan Officer with The National Bank of Texas at Fort Worth.  She began her banking career with The National Bank of Texas in 2006 and became a lender in 2013, providing consumer, commercial and real estate loans as well as assisting customers with all banking relationships. Geneva is an important attribute for the bank within the North Fort Worth Hispanic community. Prior to her banking career, Geneva served 4 years in the United States Army Reserves. Geneva is a native of the Fort Worth area and lives with her husband Jose and their 3 children. When she is not working, she loves to volunteer with her family at their church and cheer on her children at their after school activities


Board Member
Cesar Hernandez, Board Member

Currently, as President and co-founder of 360 Home Lending and Agility 360, a privately-held diversified mortgage-centric group of companies, Cesar is responsible for managing a dedicated team of loan officers, mortgage advisors, and processors bringing comprehensive financial services to various minority communities throughout Texas. Since its inception, 360 Home Lending has pioneered a holistic “lifecycle” customer service model and established a reputation for integrity and responsiveness.  Before founding 360 Home Lending Agility, Cesar was Chief Administrative Officer and Board Member at Wingspan Portfolio Advisors, a component and specialty loan servicer for private investors, super-regional, and national money-center banks. Cesar directly oversaw and managed the five business lines with almost 2,000 employees across five office locations throughout the United States. Prior to joining Wingspan, Cesar was the founding partner of a boutique investment banking firm with offices in Dallas and Mexico City. Over fourteen years, Cesar invested or directly participated in launching thirteen new business ventures in the software, telecommunications, consumer finance, and automotive sectors.  Cesar’s previous experience has also included various positions at public companies such as PHH and Williams Communications where he held Vice President and Senior Vice President level positions.  A native of Mexico City, Cesar is a naturalized US citizen and currently resides in Carrollton, Texas with his wife and two daughters. Cesar earned a Bachelor of Science in Economics from the Wharton School of Business at the University of Pennsylvania.


Board Member
Marty Martinez, Founder and CEO Emeritus

Marty Martinez is Founder and CEO Emeritus of the Hispanic Real Estate Brokers Association (HREBA). Marty is a Marine Corps veteran and served our country as a Viet-Nam Veteran.   Prior to founding HREBA, Marty served the Real Estate industry in various positions. A licensed Real Estate Broker for more than 30 years, Marty has 20+ years of dedicated service on the Board of Directors of local and Texas State Associations of Realtors.  Marty is a Certified International Property Specialist (CIPS) having the ability and network to help clients that seek property internationally especially in Mexico.  Marty and HREBA are dedicated to helping the low to moderate income families in achieving financial stability through education and housing. HREBA’s Mission Statement is a high priority to HREBA and its members.


Board Member
Rosa V Meza, Board Member

Raised in Fort Worth, TX, Rosa V Meza graduated from University of Texas at Arlington with a B.A. in Communication Technology.  Highly involved in her community, with leadership and passion for helping, she began her career at HESC Higher Serving Corp, where he worked for 14 years as a federal loan servicing representative.  An enthusiastic member of HREBA, Meza launched into real estate sales in 2015 with Rendon Realty.  A supporter of children baseball leagues, she enjoys watching baseball when she is not busy showing her customers what DFW has to offer.



Board Member
Vanessa Romero, Board Member

Vanessa Romero began her career in title insurance in 2009 and is one of the charter members of Providence Title. Vanessa has proudly served the company in many roles, most recently finding her passion in Business Development. Vanessa currently serves on the culture committee for Providence Title, to work towards cultivating the mission statement of the company. Vanessa’s dedication and hard work are unmatched, she’s constantly scouring for new ways to add value to realtors, their clients and her fellow teammates. Vanessa’s driven spirit comes from her love for her two beautiful children. When not on a soccer field or a volleyball game, she enjoys giving back to those in need through volunteer work with her church, traveling, and waking up at 4AM to enjoy all things Camp Gladiator.


Board Member
Salvador Villalobos, Board Member

Salvador Villalobos has been in banking and residential finance for the past 26 years.  Salvador decided to transition from a licensed banker to a residential mortgage banker after his parents were given a mortgage loan with a not so favorable rate or terms, by a so-called trusted family friend.  Salvador has a serving heart and defines success as "Helping those we can help and those that we can't, refer them to those that can."